{"id":786,"date":"2018-10-17T20:12:22","date_gmt":"2018-10-17T20:12:22","guid":{"rendered":"http:\/\/www.morfomercadeodigital.com\/morfo\/?p=786"},"modified":"2018-10-17T20:14:50","modified_gmt":"2018-10-17T20:14:50","slug":"que-es-posicionamiento-seo-y-sem","status":"publish","type":"post","link":"https:\/\/www.morfomercadeodigital.com\/morfo\/que-es-posicionamiento-seo-y-sem\/","title":{"rendered":"\u00bfQue es posicionamiento seo y sem?"},"content":{"rendered":"<p>La optimizaci\u00f3n de motores de b\u00fasqueda y el marketing de motores de b\u00fasqueda pueden ser un concepto confuso y enredado para comprender, incluso nos surge una duda \u00bfHay incluso una diferencia entre ellos?, pues bien esto lo veremos en este articulo.<!--more--><\/p>\n<h2>Definici\u00f3n general de posicionamiento seo y sem<\/h2>\n<p>El SEO traduce\u00a0<strong>Search Engine Optimization<\/strong> o en espa\u00f1ol optimizaci\u00f3n de motores de b\u00fasqueda, se ha considerado tradicionalmente como un componente del t\u00e9rmino general por mero desconocimiento, el <strong>Search Engine Marketing<\/strong> o en espa\u00f1ol marketing de motores de b\u00fasqueda (SEM), es el termino que abarca tanto las t\u00e1cticas pagas como las org\u00e1nicas. Veamos esto mas en detalle planteando sus diferencias.<\/p>\n<h2>Diferencia entre SEO y SEM<\/h2>\n<p><a href=\"http:\/\/www.morfomercadeodigital.com\/morfo\/wp-content\/uploads\/2018\/10\/seo-y-sem.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-795\" src=\"http:\/\/www.morfomercadeodigital.com\/morfo\/wp-content\/uploads\/2018\/10\/seo-y-sem-300x200.jpg\" alt=\"posicionamiento seo y sem\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.morfomercadeodigital.com\/wp-content\/uploads\/2018\/10\/seo-y-sem-300x200.jpg 300w, https:\/\/www.morfomercadeodigital.com\/wp-content\/uploads\/2018\/10\/seo-y-sem-272x182.jpg 272w, https:\/\/www.morfomercadeodigital.com\/wp-content\/uploads\/2018\/10\/seo-y-sem.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Por lo general los dos t\u00e9rminos se manejan indistintamente, lo que vuelve aun mas complejo su comprensi\u00f3n. La diferencia entre SEO y SEM es simplemente que la optimizaci\u00f3n del motor de b\u00fasqueda es parte del marketing de motores de b\u00fasqueda o <a href=\"http:\/\/www.morfomercadeodigital.com\/morfo\/nuestros-servicios\/sem-y-seo-en-medellin\/\">marketing de b\u00fasqueda<\/a>, como es bastante conocido. Ambos procesos apuntan a aumentar la visibilidad en los buscadores. En este caso el SEO se trata de optimizar tu sitio web para obtener mejores posiciones en los resultados de b\u00fasqueda, mientras que el SEM va m\u00e1s all\u00e1 del SEO. Se trata de otros medios que pueden conseguirte m\u00e1s visitantes de motores de b\u00fasqueda, como lo es el pago por clic.<\/p>\n<p>En otras palabras el marketing de motores de b\u00fasqueda o <strong>SEM<\/strong>, abarca tanto las t\u00e1cticas pagas como las org\u00e1nicas. Hoy en d\u00eda el <strong>SEM<\/strong> se utiliza para referirse exclusivamente a la b\u00fasqueda pagada, <strong>es decir das tu dinero a Google por ejemplo para salir en los primeros resultados de b\u00fasqueda<\/strong>. Seg\u00fan muchas agencias en Colombia es \u00abel proceso de obtener tr\u00e1fico del sitio web mediante la compra de anuncios en los motores de b\u00fasqueda\u00bb, mientras que la<a href=\"http:\/\/www.morfomercadeodigital.com\/morfo\/nuestros-servicios\/sem-y-seo-en-medellin\/\"> optimizaci\u00f3n del motor de b\u00fasqueda<\/a> en este caso el <strong>SEO,<\/strong> se define como \u00abel proceso de obtener tr\u00e1fico de los resultados de b\u00fasqueda gratuitos, org\u00e1nicos, editoriales o naturales en los motores de b\u00fasqueda, <strong>sin un pago directo a Google por ello<\/strong>\u00bb<\/p>\n<p>Entonces, en vez de considerar el SEM como un t\u00e9rmino general que abarca el SEO, es m\u00e1s preciso ver SEM (b\u00fasqueda pagada) y SEO (b\u00fasqueda org\u00e1nica) como t\u00e9rminos separados al momento de usar en tu estrategia de posicionamiento en buscadores.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n de motores de b\u00fasqueda y el marketing de motores de b\u00fasqueda pueden ser un concepto confuso y enredado para comprender, incluso nos surge una duda \u00bfHay incluso una diferencia entre ellos?, pues bien esto lo veremos en este articulo.<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20,1],"tags":[16,15,22,21],"class_list":["post-786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diccionario-seo","category-blog","tag-marketing-digital-medellin","tag-marketing-medellin","tag-seo-medellin","tag-seo-y-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQue es posicionamiento seo y sem? 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